N. Vattanaprateep, P. Wongthong and P. Peerapong
Abstract
Decarburization has emerged as a critical global strategy to mitigate climate change and achieve sustainable development. Entrepreneurs, as key drivers of economic growth and innovation, play an essential role in shaping how businesses adopt low-carbon practices. This study explores the knowledge, attitudes, and behaviors of entrepreneurs in Thailand regarding decarburization, with the aim of understanding their contribution to the countryâs sustainability transition. A survey of 400 entrepreneurs was conducted using a structured questionnaire covering four areas: demographic information, knowledge of carbon reduction, attitudes toward sustainability, and behavioral practices. The data were analyzed using descriptive statistics and measures of central tendency. Findings show that entrepreneurs demonstrate strong knowledge of basic carbon reduction measures such as renewable energy, energy efficiency, and recycling. However, awareness of advanced technologies, such as Carbon Capture and Storage (CCS), remains limited. Attitudes toward decarburization were highly positive, with respondents recognizing its importance for national competitiveness and long-term business sustainability. In practice, entrepreneurs most commonly engaged in low-cost actions, while adoption of capital-intensive strategies was less frequent due to financial and structural barriers.