P. Hathaipichitchai, P. Wongthong, P. Peerapong and N. Vattanaprateep
Abstract
This study aims to investigate the knowledge, attitudes, and behaviors of entrepreneurs and investors in Thailand regarding Green Finance and ESG (Environment, Social, Governance) investments, and to evaluate their potential impact on sustainable development. A structured questionnaire was distributed to 400 respondents, covering four main areas: demographic information, knowledge of Green Finance, attitudes toward ESG investments, and behavioral patterns or willingness to invest. Data were analyzed using descriptive statistics, mean values, and standard deviation. The results revealed that the majority of respondents possessed a high level of knowledge about Green Finance (74%), particularly in areas such as financial instruments (e.g., Green Bonds, ESG Funds) and the roles of regulatory agencies. Attitudes toward Green Finance were strongly positive (Mean = 4.27, SD = 0.73), highlighting its perceived importance in addressing environmental challenges and enhancing business competitiveness. However, actual investment behavior remained moderate (Mean = 3.45), with respondents citing concerns over financial returns and transparency. Despite this, the willingness to engage in ESG-related investments in the future was notably high, especially in supporting companies that adopt ESG principles and in calling for stronger governmental measures to promote Green Finance. The findings suggest that while Thailand demonstrates significant potential for advancing Green Finance, its success relies on clear policy frameworks, tax incentives, standardized ESG reporting, and increased public awareness. Strengthening these factors will be essential for positioning Green Finance as a driving force in Thailandâs transition toward sustainable development.