Venkataraman S.
Abstract
Social media has become an essential component of contemporary communication, influencing the manner in which users engage and exchange information. Recently, its impact has expanded beyond individual relationships to include larger social concerns, such as raising awareness about environmental protection. This article reviews the studies on the correlation between studentsââ¬â¢ use of social media and their understanding of environmental conservation, emphasising the influence of online platforms in fostering environmental consciousness. The topic revolves around the benefits of social media in raising awareness, the possible difficulties it presents, and the necessity of planned interventions to fully utilise its capabilities.