STRATEGY OF COMMUNITY EMPOWERMENT PROGRAM IN THE ECONOMIC SECTOR AT PT ADARO INDONESIA’S COAL MINING IN SOUTH KALIMANTANMurjani, Wahyu, Fatmawati, Taufik Hidayat and Muhammad Yusuf
Community Development (Com Dev) is essentially a process of sociocultural adaptation carried out by companies, national and local governments to the lives of local communities. One aim of implementing ComDev is to increase the capacity of the community, which is to improve the standard of living and welfare of the local community. This study plans a strategy for developing a ComDev program in the economic field in the coal mining of PT Adaro Indonesia in South Kalimantan. The study was conducted in the coal mining area (Ring 1), namely in Balangan Regency and Tabalong Regency. The data analysis method used is the SWOT method. The results of the study found that the strategy for developing community economic programs in PT Adaro Indonesiaâs coal mining in South Kalimantan that must be applied is an aggressive strategy that is the strategy to continue developing the ComDev program. These aggressive strategies include; 1) to optimize the availability of human resources and the progress of the company in utilizing innovation and technological advancements for the development of the Com Dev programs, and 2) to use innovation & technological advancements to reduce the burden of accessing the companyâs relatively broad work area and to improve better program supervision.