IMPLEMENTATION OF WASTE-TO-ENERGY (WTE) OPTION THROUGH SOCIAL CUSTOMER RELATIONSHIP MANAGEMENT WITH SPECIAL REFERENCE TO TAMIL NADUJ. DINESH AND B. DEVAMAINDHAN
This paper investigates the collection methods of E-Waste in Tamil Nadu. Tamil Nadu is generating the second highest E-Waste in India. This article explores the house-hold generation of E-Wastes, and analyzes the possibilities of collecting re-usable e-waste component from the same customer. E-Waste is posing a major threat to health and the environment. In India E-Waste is looked as a business opportunity for the second-hand computer importers. And the developed countries are exporting their e-waste rather than recycling it. Smart phone penetration in India will generate more E-waste in the next few years. The research problem was approached by case study method. Since it facilitates an in-depth investigation. Multiple case designs were applied by employing three case studies. Cases were selected considering major types of electrical electronics wastes which exhibit high penetration in the country namely 1. Hose hold appliances 2. IT and Telecom equipments 3. Lighting equipments. Cross-case analysis and code based content analysis techniques were applied in data analysis phase of research. Five expert interviews were conducted to verify the implication of CRM in dealing with the E-Waste management.
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