Ecology, Environment and Conservation Paper

BRANDING ECO TOURISM DESTINATIONS TOWARDS THE USE OF ECO FRIENDLY PRACTICES AND ECONOMIC SUSTENANCE IN TOURISM INDUSTRY

Javaid Ahmad Bhat and Sushil Kumar

Abstract

Creating a brand for eco-friendly tourism places is important because it attracts visitors who care about the environment and help protect the area from negative effects of tourism. This study looked at how branding eco-tourism destinations compares to not branding them, and how using eco-friendly practices and products can benefit the tourism industry economically. The researcher collected data from hotels and tourism organizations in Jammu and Kashmir and analyzed it using mean, standard deviation, and frequency analysis. The study found that branding eco-tourism destinations has a positive impact on the environment and helps with economic sustainability. Using eco-friendly practices also requires less resources and energy. Overall, branding eco-tourism destinations is important for economic sustainability and preserving the environment.