THE SCOPE OF SUSTAINABILITY IN SUSTAINABLE FOOD VALUE CHAIN GENERATES OPPORTUNITIES VIA CANVASS MODEL TECHNIQUES IN INDIAN FOOD PROCESSING INDUSTRIESMandavi Sahu, Sapna Arora and Mayuri Sahu
A sustainable food value chain consists of all stakeholders participating in coordinated value-driven activities to achieve the long-term objectives of firms and benefit societyâs welfare. The study gives an in-depth knowledge regarding the scope of the Sustainability and Business model canvass, makes significant achievements in firms, develops the value proposition, and measures the performance to determine each blockâs function. The study adopted an explorative method, which briefly described the Canvass Business Model involved the firms value creation in the food value chain, and also evolved the SFVC framework structure that defines stakeholdersâ role and responsibility. The SFVC generates sustainable organizations to achieve long-term objectives and vision and address the complex challenges in firms and their supply chain. The canvass business model made it significant for firms to promote value creation and achieve strategic goals and discussed the performance of all industries through gross value-added activity.