HALAL TOURISM PROGRAM AND SOCIAL ATTITUDE SASAK COMMUNITY IN THE ERA OF DIGITAL LITERACY LOMBOK, INDONESIASyafril, Sugeng, I. Komang Astina and Budi Handoyo
This study aims to describe the social attitudes of the Sasak people in the digital literacy era in the context of the development of halal tourism in Lombok - Indonesia. Kuta Beach in Central Lombok is the research site. This study used a survey approach. Stakeholders and tourists as respondents are selected purposively and incidentally. Sociologically, the selection of figures in the Sasak community is still paternalistic. The results showed the score of the social attitudes of the Sasak in terms of the stakeholder perceptions in Kuta Village is at a good level. Meanwhile, the social attitude of the Sasak people in the point of view of tourist perceptions is at a fairly good level. Besides, the Sasak are not sensitive to digital literacy. The sustainability of the halal tourism program is very determined by government intervention and local stakeholders to foster awareness of literacy and social attitudes of the locals on Kuta Beach, Lombok, Indonesia.