ENVIRONMENTAL CARE BEHAVIOR PREDICTORS: AN EMPIRICAL STUDY OF SENIOR HIGH SCHOOL STUDENTS IN LUBUKLINGGAU CITYWarah, Alfitri, Zainul Arifin and RiswaniAbstract As the environmental issues that occur are increasing, academics and practitioners seek the assistance of the education sector to participate in solving these issues by doing preventive measures. This was done through environmental education that integrates into the curriculum. Unfortunately, the current environmental education is indeed encouraging the students to have pro-environmental behavior, but only at school. Therefore, this article explores the antecedents of environmental behavior characters by proposing the education of environmental care values, teacher role models, peer interaction, reward and punishment, and symbols as variables that influence it. Samples consisted of 337 Senior High School Students in Lubuklinggau City were asked to fill out a questionnaire consisting of 78 statements and were analyzed using SEM-PLS. The results found that all the variables proposed positively affect the environmental care characters and environment. This practically brings consequences that all these factors must be nurtured, preserved, and developed following various eras and of course taking into account the local context. |