PROBING IMPACT OF CONSUMER SOCIAL RESPONSIBILITY (CNSR) ON SUSTAINABLE CONSUMPTION (SC): A NOVEL APPROACHMamta Soni, Sunny Dawar and Amit SoniAbstract Increasing environmental health issues have diverted economies towards the path of sustainability. Globally, corporates have been fixed with their social responsibility within the legal framework of CSR activities. To achieve the long-term sustainability, consumers awareness and accountability that is Consumer Social Responsibility (CnSR) is the need of the hour. Because CSR activities cannot produce fruitful results in isolation, and they have to be linked with CnSR. This article aims to test the impact of predefined antecedents of Consumer Social Responsibility (CnSR) on CnSR through Multi regression analysis and conducted single regression analysis to test impact of CnSR on Sustainable Consumption (SC). Positive impact of antecedents was recorded, and same results were shown for CnSR and SC. This concluded the need of consumers understanding of their social responsibility and hence demanding their healthy participation for the same. |