IMPACTS OF INSURGENCY AND SENSATIONALISM ON ECO-TOURIST DECISION MAKING (TDM)Hafizullah Dar and Parwaiz Ahmad Najar
The research questions of this qualitative study focuses on learning about the impacts of insurgency and sensationalism on Eco-TDM in the Kashmir valley. Thematic Analysis and Content analysis research techniques were adopted to conduct this study. It is evident from the findings that insurgency and sensationalism have negative impacts on Eco-TDM. (Rajgarhya, 2020). Studies clarified that Sensationalism does have influence on Eco-TDM more than insurgency (Frye, William, 2005). According to results, the existence of insurgency and sensationalism in the Valley has changed the perception of eco-tourists critically concerning the image of Kashmir as a safe tourist destination. Sensationalism nullifies the positive thoughts, images, and feelings of tourists and compels them to reconsider their decision towards the destination visit.