CAUSAL RELATIONSHIP MODEL OF SUSTAINABLE CONSUMPTION BEHAVIOR OF EDUCATION STUDENTS IN THAILANDPaitoon Pimdee
This research concerns the development of a causal relationship model of sustainable consumption behavior of education students. The sample of the study were undergraduate students of the Faculty of Education from state universities in Thailand in the educational year of 2014. They were selected by multistage stage sampling from 10 Universities. The total number was 800. The tool used in this study was a questionnaire with a 5-rating scale. The range of reliability was 0.61â0.85 and the range of construct reliability was 0.64-0.90. The data were analyzed by mean, S.D., and causal relationship model analysis. The results of the study of a causal relationship model of sustainable consumption behavior of education students can be shown as per the following. The situational variable, environmental education, psychological traits, and psychological states had direct and indirect influence on sustainable consumption behavior. The total effects were 0.91, 0.16, 0.02, and 0.01, respectively. All parameters can explain the variance in sustainable consumption behavior of 82%. From the study, to support and develop the sustainable consumption behavior of education students in Thai Universities, the situational variable should be prioritized by organizing activities according to the context of the variable.
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