PRODUCTION, CHANGING PATTERN AND TRADE DIRECTIONS OF INDIAN EXPORTS IN FLORICULTURE PRODUCTSH. K. Pavithra, T. M. Gajanana and M. Satishkumar
Floriculture may be defined as the art, science and business of growing and marketing of flowers. Indias flowers are in great demand from traditional markets, such as Netherland, USA, Germany, UK and so on. The country has exported 22,485.21 MT of floriculture products to the world for the worth of Rs. 455.90 Crores in 2013-14. The production and export performance of floriculture products in India have been examined using secondary data for the period from 2004-05 to 2013-14 and exponential form of growth function has been used for the analysis. The growth in area, production and export value were found higher during the study period. The dynamics of changes have been measured in the export of floriculture products from India to different export markets employing the Markov-Chain model. The results have shown that the Netherland is the stable destination with retention 0.5350 and UAE is the most unstable destination with zero retention for Indian exports in floriculture. The USA, UK and Germany were the least stable markets for Indian floriculture products export. The exports may be oriented towards least stable markets and stabilizing the export of floriculture products should be made.
Enter your contact information below to receive full paper.