Ecology, Environment and Conservation Paper

STRUCTURE, CONDUCT AND PERFORMANCE THE SEAWEED (GRACILARIA SP) MARKETING IN SIDOARJO REGENCY EAST JAVA, INDONESIA

N. Harahab, A.G. Pratama and Z. Abidin

Abstract

The purpose of this study was to analyze the structure, conduct and the performance of seaweed marketing efforts. The research method used is descriptive. The quantitative and qualitative descriptive against the analysis results of market concentration, marketing margin, price sharing, cost and profit sharing, and marketing efficiency. The sample used was a group merchants and cultivator groups. The results showed that the structure of seaweed market leads to imperfect competition structure, where the market concentration is high enough. The market conduct that occur include pricing is determined by the merchant, do not use sales promotions and there are still dishonest behavior of merchants. Seaweed market performance is showing the distribution margin, costs and profits are still inefficient.