Ecology, Environment and Conservation Paper

Vol 21, Issue 2, 2015; Page No.(839-849)

ECO-LABELING FOR ENVIRONMENTAL FRIENDLY PRODUCTION IN AGRICULTURE SECTOR: AN INTERNATIONAL AND INDIAN PERSPECTIVE

A.V. Manjunatha, Y. Nagaraju and Sudarshan Sampath

Abstract

Eco-labeling initiatives have shown great promise as a market based mechanism to reduce environmental damage caused by environmentally degrading production techniques. This paper describes the history of eco-labeling initiatives, from both a global broad perspective and from the Indian perspective. Starting with the first eco-labeling schemes in Germany through its expansion across the Western world, this paper examines how eco-labeling has reduced asymmetric information between producers and consumers. Furthermore, this paper also examines how eco-labeling has changed production practices in Indian agriculture and its positive effects on the environment along with barriers to entry regarding the adoption of eco-labeling initiatives in developing countries.

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