SOCIAL BACKGROUND OF THE DEVELOPMENT OF “PUBLIC SERVICE” MODEL IN RUSSIAMartynova Svetlana Eduardovna and Tsymbal Larisa Georgievna
The development of Â“serviceÂ” model of public administration, focused on improving the quality of public and municipal services, increasingly contribute to better meeting the needs of citizens and creation of conditions for their self-realization. However, this progressive model can be fully implemented only with certain social assumptions. The main are activity and independence of citizens. This research is dedicated to social conditions identification of the development of Â“serviceÂ” state and municipal administration in Russia in 21st century. Document analysis and opinion poll were the basic methods of the research. It has been established that the degree of independence already allows citizens to change the Â“trustÂ” of the state and local authorities to the public Â“serviceÂ”. Nevertheless, low social activity with regard to insistence to administrating authorities for the quality of public services does not contribute to appropriate development of Â“serviceÂ” model of public administration. Consequently, the main subject of transformations in Russia remains the state. That is for governmental bodies that can influence the development of citizensÂ’ insistence by increasing their awareness and improving Â“responsivenessÂ” of the authorities concerning the needs of the population. In this case, the main factor is an awareness, including at the local level, of modern issues of public administration and motivation for positive transformations primarily by heads of government.
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