RESEARCH AND DEVELOPMENT (R&D): SYNTHESIZING PROFITABILITY AND PRODUCTIVITYP. RAJENDRAN, R. SARADHAMANI, P. VIKRAMAN, J. KAVITHA, S.V. SARAVANAN AND M. VARATHARAJAbstract This Paper addresses that most large companies have been adopting some form of Research and Development (R&D) activities. A survey of executives belongs to technology-intensive (T-I) industries in India showed that R&D was the most important key category for investment. In many cases, the implementation of an R&D activity was a long and expensive ordeal that involved extensive restructuring of businesses and reengineering of processes. While the potential benefits of R&D have been extolled frequently and much has been written about individual company experiences, only limited evidence has been produced that implementation of R&D does, on average, lead to enhanced performance. Several research studies have validated that research and innovation provides productivity and profitability advantages. This study seeks to extend prior work by performing a longitudinal study of implementation of R&D activities in a specific industry.
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