DECISION MAKING PATTERN AND MOTIVATIONAL FACTORS OF NAGPUR MANDARIN GROWERSVinod Anavrat
Present study was conducted in Chhindwara and Shajapur; predominantly Nagpur mandarin growing two districts of Madhya Pradesh. The total sample of 100 was derived from three each talukas of two districts using simple random and proportionate random sampling method for data collection. The decision of 32 per cent growers for procuring planting material was their own whereas 29 per cent depended on friends and 17 per cent relied on progressive farmers. The procurement of production and protection inputs was governed mostly by input suppliers (29 per cent) and friends (27 per cent) followed by their own rationale (18 per cent). Assured yield /results ranked as first and the most important motivational factor in technology adoption.
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