ROLE OF CIRCULAR ECONOMY, GREEN MARKETING AND SUSTAINABLE DEVELOPMENT IN HOTEL INDUSTRYManzoor Nabi Naikoo, Manik Arora and Sanjeev Kumar (CA)
Todayâs hotel industry is more organically conscious than ever before, and the demand for green products and services has grown up ruthlessly. This has led to imposing the principles of Green Marketing (GM), Sustainable Development Goals (SDG), and Circular Economy (CE) in many hospitality companies, particularly among government and academia. Though, the existing literature shows that CE concepts are pragmatic and debated in manufacturing and production units only. The application of CE concepts in the food service sector, mainly in the hotel industry, appears to have received slight consideration. Therefore in this context, the central focus of the paper is relied on accessing the role of circular economy, green marketing, and sustainable development in the hotel industry. This study evaluates the multi-dimensional concept of CE in connection with GM and SDG by scrutinizing 45 nominated publications following the guiding principles of content analysis. The results were characterized into four extensive important themes: (1) Concept of Circular Economy (2) Sustainable Development Goal (3) Green Marketing; and (4) Sustainable future of Hotel Industry. The novelty of the study lies in its effort to conceptualize a complete framework of CE in connection with GM and SDG as the present literature inclines to be empirically tilted, ensuing in theoretical frameworks underused or useful in a fragmented way.