MARKETING PATTERN OF TEA ENTERPRISE IN MEGHALAYASTATE: WITH SPECIAL REFERENCE TO WHITE TEA CULTIVATIONK.D. Sawian, Amod Sharma and Sujay Kumar
The present research work was carried out to analyze the marketing pattern and post harvest managementof tea enterprise with the help of primary data pertained to the year 2018-20 of tea enterprise in both districtviz; Ri-Bhoi and West Garo hill. As it is well known fact and universally accepted concept that the organicagriculture has triggered a controversial debate in the past two decades; which is most important becauseit shed light on the darker sides of chemical-intensive conventional farming by offering an alternative dueto the dumping off huge quantity of fertilizer and chemical used for enhancing the production andproductivity to maximize the profit too. The data were collected from both the selected districts purposivelydue to the highest production and productivity as compared to the other districts of the Meghalaya stateand a multi-stage simple random sampling technique was adopted due to the rationality sample plan ofthe respondents. Even the statistical frame-work and tabulation was adopted to fulfill the specific objectivesof the study.