IDENTIFYING THE POTENTIAL OF ECO-TOURISM IN PATHANKOT,INDIAAr. Chetna Bathre and Ar. Naveena Verma
Ecotourism is a thriving industry that hosts diverse flora and fauna, providing visitors with a one-of-akindexperience. It addresses two major issues in the region: the economy and the preservation of biodiversity.The studyâs goal is to identify potential areas for eco-tourism in Pathankot, which is located in Punjab at themeeting point of three states: Jammu and Kashmir, Punjab, and Himachal Pradesh. Pathankot has a lot ofpotential for eco-tourism because of the abundance of scenic beauty present due to its geographical settings,which will not only put Pathankot on the tourism map but will also help the local community promotetheir culture and raise environmental awareness. Currently, the city is better known as a stopover locationrather than a well-established tourist destination. This research study will aid in the exploration andidentification of the various revenue-generating options available through eco-tourism.Personal interviewsand secondary data analysis were used in the methodology. It is hoped that this study will aid in providinga different perspective towards Pathankot.