CHARACTERISTIC OF TOURIST MOVEMENT PATTERN IN MUAR ROYAL TOWN, JOHORNor Afifin Nadia M Noor Azman, Nur Hidayah Abd Rahman, Siti Salwa Md Sawari, Siti Aisah Abas and Samshul Amry Abdul LatifAbstract The movement and mobility of human on the earth always continuously occurred due to of the needs as a human being. The movement creates relationship between human emotional values with visited places. However, tourists nowadays face limitation in their movement of journey while visiting plenty of attractions especially in Muar Royal Town, Johor. This article aims to determine the characteristic of tourist movement pattern in Muar Royal Town, Johor. This research applied a qualitative method through a semi-structured interview with seven respondents who have visited Muar, Johor. The result demonstrates the characteristic of touristâs movement pattern has a significant interaction in investigating the visiting characteristic as well as the spatial data and movement. In the macro level movement pattern, the findings indicate that Muar has the potential to be developed as a one day and three days one-night destination. Thus, it has positively affected to tourism destination management for improving the travel package for domestic and international tourists. The main contribution of this research is using the interview technique in investigating the complex visitor mobility during travel that related to the physical environment factor such as attractions, route and accessibility, and mode of transportation which effected by touristsâ movement behavior pattern. |