VALUE CHAIN PERFORMANCE OF THE THREE DEVELOPING MANGROVE ECOTOURISM IN EAST JAVASuluh Elman Swara and Candra Adi Intyas
Mangrove ecotourism is a tourism development concept that utilizes nature by considering its physical, economic, and ecological functions to remain sustainable. Environment-oriented ecotourism prevents damage to the natural surroundings and increases the surrounding communityâs participation to protect the area while simultaneously utilizing its economic capacity. Mangrove Ecotourism is relatively developed in East Java province. The purpose of this study was to analyze the value chain performance in three popular mangrove ecotourism in East Java, namely Beejay Bakau Resort Probolinggo, Kampung Blekok Situbondo, and Pancer Cengkrong Trenggalek. The data analysis employed the Yilmaz and Bititci analysis model. The study results as certained that Beejay Bakau Resort managed professionally and had more complete facilities; however, their updated information and logistics delivery need to be improved. The CBT-based Kampung Blekok Situbondo, also offers exciting activities for visitors even though some activities need to be improved, especially adding tour packages options, improving accommodation and transportation facilities. Meanwhile, Pancer Cengkrong Trenggalek, which is also based on CBT, is more left-behind and needs many improvements in all aspects and activities.