THE IMPACT OF SOCIAL CULTURE ON SUSTAINABLE TOURISM DEVELOPMENT AT SADE VILLLAGE CENTRAL LOMBOK, INDONESIAMuaini, Zamroni and Siti Irene Astuti DwiningrumAbstract Tourism development is crucial at Sade Village because it has an impact on socio-cultural changes in society. The development of globalized tourism has led to intensive communication with tourists. The research aims to uncover and describe the socio-cultural impacts of the Sasak tribe community at Sade Village. This research uses ethnographic research methods with participatory observation data collection techniques, interviews, documentation, field notes and data analysis by using inductive. The results show that there were social and cultural impacts of the community. Before the existence of tourism development, the community only rely on agricultural sector and looking for job input of the region. However, after tourism sector has developed, the community got opportunity to work in the tourism sector. The community has a new social organization that focuses on tourism activities such as tourism managers and tourism awareness group. There was a transformation on the language too. Previously, the local community only used the Sasak language to communicate. After the existence of tourism, people who work in the tourism sector must be able to master a variety of foreign languages and changes to the family structure. |