LOCAL WISDOM BASED ECO-CULTURAL TOURISM IN SADE VILLAGE CENTRAL LOMBOK, INDONESIAMuaini1, Zamroni and Siti Irene Astuti DwiningrumAbstract Sade village is one of the villages in central regency which has various local wisdom that that has been maintained to date as a cultural tourism attraction. Local wisdom contained in the village of sade consists of tangible and intangible. This research uses ethnographic research methods with participatory observation data collection techniques, interviews, documentation, field notes and data analysis by using inductive. Local wisdom contained in the village of sade as a cultural tourist attraction is a typical building of sasak tribe, peresehan, weaving Lombok, gendangbeleq dance. Sade village is also equipped with accessibility, amenities, and Community Involvement. To increase tourist visits conducted by the development of places and tourism activates, accommodation, access to tourist destinations, tourism support facilities, as well as tourism marketing communications. Tourism marketing is done by designing a marketing mix, advertising, and price. |