VALUE CHAIN ANALYSIS OF BEE JAY MANGROVE ECOTOURISM IN PROBOLINGGOCandra Adi Intyas, Mochammad Fattah and Tiwi Nurjannati Utami
Bee Jay Mangrove Resort ecotourism has an economically potential mangrove forests area. This study aimed to analyze the ecotourism management of Bee Jay Mangrove Resort in Probolinggo using value chain analysis. The research method was qualitative analysis utilizing interviews, observation, and documentation for data collection. The analysis used in this research is Porterâs value chain analysis, which consists of the main activity and secondary activities. The results of the analysis showed that the primary activity is still not optimal, particularly in terms of marketing and sales optimization. Although supporting technology development programs have produced designs and products that use the eco green concept, the participation of local community members is still a little in human research management.