DEVELOPING COLLECTIVE AWARENESS IN PROVIDING LOCAL BASED PRESERVATION OF COASTAL AREAFenty Puluhulawa and Amanda Adelina HarunAbstract This research aims to explore the importance of preserving the coastal area through raising collective awareness based on the community local value in a designated area. This socio-legal research employed interview and focus discussion to generate data. The results reveal that there is tendency of environmental degradation. There are several contributing factors of this issue, e.g., nature, as well as human action and resources. These factors significantly damage the environment, even beyond what is tolerable. Human factor, however, contributes to the degradation of environment the most in compare to the nature. Some of the examples are poverty, human resources exploitation, and misusing of technology. These conditions cause the decrease in the quality of the environment. Besides, efforts in promoting the awareness to preserve the environment are not that effective since some people still ignore the rules. Therefore, developing collective awareness through preserving the local values is essential. |